The Dress Code in the Workplace

Employers realize that impressions made on clients determine the success of business. Employees are the ‘company face’, and employers often seek to control that image so it would work to the benefit of their business. In the past, dress code…

A Competitive Analysis: The Basics

The success of business depends on the ability to stand out from the competition. This means that you need to gather knowledge about who your competitors are, and what value they bring to the market. Fortunately, you do not need…

User Experience (UX) Strategy

More brands are relying on user experience (UX) designers to create quality experiences at every brand touchpoint. As the role of UX designers broadens, having well-defined goals and project guidelines becomes more important than ever. This is the point where…

Blockchain Marketing: The Basics

Blockchain, defined as “a digital chain of blocks that keeps a public ledger of transactions”, scores high on the agenda of marketers who want to keep up with the latest digital marketing trends. At the moment, blockchain is mostly used…

How to Build an Innovation Centre of Excellence

Businesses, regardless of their size, strive to remain competitive. To become successful, they need to achieve a harmonious blend of efficiency and innovation. To achieve it, more businesses are establishing innovation centres of excellence (CoE), business units focused on improving…

Green Consumerism

Rising sea levels, increasing temperatures and extreme weather changes have made consumers more mindful about their lifestyle choices. The attitude shift intensified during the COVID-19 pandemic lockdown. Reduced human activity during the pandemic had a positive impact on the environment….

How to Self-brand Unconventionally

Personal branding has become an essential element of the agenda of any professional who would like to be recognized for their expertise and skills. They invest their time and effort in building their personal brands because they realize that their…

User Data Sales in Practice

User data sales account for a significant share of the modern digital economy. User data are used for anything related to sales, marketing, product development, user experience (UX) and more. Any online activity leaves behind a lot of data that…

10 Marketing Mistakes 

Marketing strategies and techniques keep changing. There is a lot of advice and warnings available. Some of it is contradictory. This can make entrepreneurs easily confused as to what works and what should be better avoided. Many of them, especially…