Small businesses often find marketing challenging as they have to operate on a tight budget. The quality of marketing does not depend on the size of the marketing budget. Marketing goals could be successfully reached on a tight budget if…
How to Come up with Innovation
Generating innovative ideas is not a straightford process. It is impossible to generate them on demand. However, innovative thinking can be fostered if you are willing to change the way you think, act and interact with others. This allows creating…
How to Secure Venture Capital: 10 Steps
The main purpose of venture capital (VC) firms is to invest in early-stage businesses in exchange for equity shares or ownership stakes. When these startups grow and gain market value or even become unicorns, VC firms sell their equity to…
Green Energy Tech in Africa
Green tech ventures are on the rise in Europe and the US. In 2021 alone, they raised over $111 billion globally. Their main goal is to reduce emissions and “remove carbon from the atmosphere”, accelerating the transition towards net zero…
How Startups Should Market Themselves
Marketing is essential for any business, but it is even more important to startups. If people do not know what your startup can offer, most likely they will not buy your products or services. Marketing startup business is critical for…
How to Develop a Business Idea (Part II)
It might seem that endless job applications and interview callbacks are the gatekeepers of employment. Such thinking is misleading as entrepreneurship is an option chosen by many people. It is believed that entrepreneurship will become even more common as the…
How to Develop a Business Idea (Part I)
Launching your own business is a risky endeavour. According to the Bureau of Labor Statistics, 20% of startups close down in the first year, and half of them within the first five years. There are many reasons why these figures…
The Pros and Cons of AI-generated Content
The popularity of artificial intelligence (AI) has been rapidly increasing due to its better accessibility. More businesses are realizing the potential benefits of AI-generated content. As the technology is getting more advanced, it is increasingly becoming a “viable option for…
10 Personal Branding Mistakes (Part II)
If done right, personal branding can leverage your authenticity and credibility to differentiate you from other people who do the same type of work. If done wrong, personal branding will make you exhausted from pretending to be someone you are…
10 Personal Branding Mistakes (Part I)
Personal branding is more complex than product / service branding. When you are branding a product or a service, you are more objective as you are branding something that is separate from you. Personal branding activities are influenced by your…