The field of innovation management has changed significantly over the past few decades. There has been a dynamic shift in innovation management models (Vo et al., 2011). For example, corporate entrepreneurship (Burgelman, 1983) was replaced by open innovation (OI) (Chesbrough,…
Fail Fast. Game Over?
The unprecedented rise of entrepreneurship faces the paradox of failure: although conditions for launching one’s business have been improving, 90% of startups still fail. However, according to lean methodology, failure is not necessarily a bad thing. In fact, the lean…
Blockchain Beyond Cryptocurrency
Originally created to power bitcoin, blockchain technology has become a strategic tool for improving transparency, security and process efficiency across diverse sectors. It provides secure, transparent and decentralized systems for recording and verifying information. One of the key mechanisms that…
Co-Branding
Co-branding, also known as a brand partnership, is a marketing strategy where 2 or more brands are used together strategically. In such alliances, each brand contributes its own identity, often combining logos, visual elements and brand styles. The goal of…
The MDNA Effect
“She is not the best singer, she is not the best actress, […] she is not the best writer. Yet, she is the best-selling female music artist of all time, she has a Golden Globe for her acting, and she…
How to Get Rich Without Luck
Wealth-related content never goes out of fashion. In May 2018, Naval Ravikant – an American entrepreneur, angel investor and a co-founder of AngelList, a startup investment and talent platform – started a thread on X/Twitter “How to Get Rich (without…
Green Ventures Up Close
According to the United Nations Environment Programme, resource efficiency could contribute as much as $2 trillion to the global economy by 2050. Yet despite this potential, many companies continue to rely on the “throwaway” business model. In industries such as…
Barack Obama’s Leadership in Practice
Former US President Barack Obama has earned his reputation as a truly remarkable political leader. His leadership style has inspired both politicians and business leaders with ambitious agendas. Although Obama is no longer in office, he continues to influence people…
Self-Rebranding: 5 Must-Dos
Your personal brand is the story of who you are, shaping how others perceive you and the opportunities you attract. Personal rebranding / self-rebranding involves updating your professional image so it better aligns with your current goals, values and market…
The First 10 Customers: Tactics That Actually Work
Getting the first 10 customers is one of the hardest and most important stages of building a new business. At this point, there is no brand recognition, no social proof and often no finished product. You have a problem you…