Monthly archives of “May 2020

5 Trends in Artificial Intelligence

According to a 2018 MIT survey, 58% of companies were going to modify their business models because of artificial intelligence (AI) within the next 5 years. In 2019, MIT reported that although 9 out of 10 companies had invested in…

5 Benefits of Gamification for Marketing

Consumers are more emotional than rational. They are more likely to follow their emotions while making quick purchase decisions. Consequently, in many cases, consumer behaviour does not follow the traditional purchase funnel, which overcomplicates marketers’ work. 58% of UK consumers,…