Monthly archives of “November 2021

An Introduction to Open Strategy (Part I)

Social media and real-time communication technologies have triggered a significant trend: participation. Consumers no longer just consume, but actively communicate and co-develop. Citizens no longer passively wait for government decisions, but launch their own petitions and initiatives. Organizations have also…

Social Media Branding: Key Steps (Part I)

Social media have a tremendous impact on business exposure and growth. 90% of marketers agree that marketing through social media platforms has increased their business exposure. 73% of marketers believe that social media have been “somewhat effective” or “very effective”…