Monthly archives of “March 2022

5 Thought Leadership Mistakes

Thought leadership has become one of the most popular ways to build one’s personal brand and to boost one’s professional growth. If it is done correctly, it can help stand out in one’s industry, strengthen one’s reputation and establish one’s…

Coopetition: What It Means in Practice (Part I)

When businesses dismiss the mergers and acquisitions route as a growth strategy and look for alternative options, they often consider market penetration, market development, product development or diversification. However, there is also the 5th option, which is frequently overlooked: coopetition,…

Rebranding: 10 Steps (Part II)

Rebranding is “a natural part of a company’s evolution”. As a business evolves, its priorities and beliefs change too, and these changes should be reflected in its brand. Despite many challenges, rebranding is an exciting endeavour: it gives a unique…

Rebranding: 10 Steps (Part I)

Brands have 7 seconds to make a first impression. In a highly competitive market, having an appealing brand determines one’s chances of success. An effective brand strategy helps build trust and credibility, improves recognition as well as differentiates a business…