Monthly archives of “June 2022

Corporate Social Responsibility (CSR): Q&A

Corporate social responsibility (CSR) is a business’s effort to take responsibility for all its actions and to consider what impact its actions have on the environment and society. To put it simply, CSR is about compensating the impact a business…

5 Marketing Lessons from Hollywood

Marketing is an important source of competitive advantage within the Hollywood film industry. Its main purpose is to create and translate a symbolic meaning around a film and its ancillary products, target key audience segments, influence audience expectations and viewing…