Monthly archives of “December 2022

The Rise of Brand Citizenship

Social media have helped voice consumer praise and criticism worldwide and easily start movements for and against brands. Positive and negative brand experiences are shared on a global scale. More people have started demanding that brands fix issues associated with…

Finnish SMEs

Twice a year, Finnish Entrepreneurs (Suomen Yrittäjät), Finnvera and the Ministry of Employment and the Economy publish an SME Barometer, which presents “the activities and the economic environment of [Finnish] small and medium-sized enterprises” (SMEs). The latest publication is the…