Monthly archives of “April 2023

How to Become an Influencer (Part I) 

Influencer marketing is a popular topic of conversations among marketers as well as consumers who are under its direct influence. Despite initial skepticism, it has become “a mainstream marketing tactic”. Agencies of different sizes have been actively exploring its potential….

Activating Lean Leadership

In the US, an ideal CEO is rugged and charismatic, and loudly articulates a bold vision for the business. As CEOs tend to be portable, they typically apply what has worked for them before in a new company. As they…