Monthly archives of “May 2023

10 Personal Branding Mistakes (Part I)

Personal branding is more complex than product / service branding. When you are branding a product or a service, you are more objective as you are branding something that is separate from you. Personal branding activities are influenced by your…

How to Become an Influencer (Part II) 

Influencer marketing has shown rapid growth. The Benchmark report estimated that it was a $1.7 billion market in 2016, and predicted that it would grow to $16.4 billion in 2022. These figures indicate the huge growth potential of influencer marketing…