Monthly archives of “October 2023

Product Placement: The Basics

Product placement can engage an audience effectively if it is subtle. This could be explained in the context of persuasion knowledge: if consumers are aware that they are being persuaded, they tend to evaluate the marketer’s actions less favourably. Product…

Gamification in the Workplace

One of the main problems that employees face at work is the lack of recognition. This problem could be easily overcome through gamification, defined as “the use of game mechanics, behavioral elements and design techniques in non-gaming contexts”. Gamification makes…