Monthly archives of “February 2024

User Experience (UX) Strategy

More brands are relying on user experience (UX) designers to create quality experiences at every brand touchpoint. As the role of UX designers broadens, having well-defined goals and project guidelines becomes more important than ever. This is the point where…

Blockchain Marketing: The Basics

Blockchain, defined as “a digital chain of blocks that keeps a public ledger of transactions”, scores high on the agenda of marketers who want to keep up with the latest digital marketing trends. At the moment, blockchain is mostly used…