All posts filed under “Branding | Marketing

Lean Marketing: 5 Principles

Lean marketing is the next step in the evolution of modern marketing. It strives for excellence and a low cost or doing more with less. In practical terms, this means that companies should aim to drastically reduce time and cost,…

E-mail Marketing: Outdated?

E-mail is phased out by social media. Millennials do not use e-mail. Other marketing tactics are more effective than e-mail marketing. These frequently held misconceptions are in sharp contrast with actual data. There are about 5.5 billion e-mail accounts, and…

Blockchain Marketing: The Basics

Blockchain, defined as “a digital chain of blocks that keeps a public ledger of transactions”, scores high on the agenda of marketers who want to keep up with the latest digital marketing trends. At the moment, blockchain is mostly used…

How to Self-brand Unconventionally

Personal branding has become an essential element of the agenda of any professional who would like to be recognized for their expertise and skills. They invest their time and effort in building their personal brands because they realize that their…

10 Marketing Mistakes 

Marketing strategies and techniques keep changing. There is a lot of advice and warnings available. Some of it is contradictory. This can make entrepreneurs easily confused as to what works and what should be better avoided. Many of them, especially…

How to Build a Strong Personal Brand

Successful positioning online can be challenging for any personal brand. Due to increasing focus on human connection and authenticity, there is still room for creative experiments on how to leverage available resources to build a unique personal brand. This process…

Product Placement: The Basics

Product placement can engage an audience effectively if it is subtle. This could be explained in the context of persuasion knowledge: if consumers are aware that they are being persuaded, they tend to evaluate the marketer’s actions less favourably. Product…

Low Budget Marketing Tactics

Small businesses often find marketing challenging as they have to operate on a tight budget. The quality of marketing does not depend on the size of the marketing budget. Marketing goals could be successfully reached on a tight budget if…

How Startups Should Market Themselves

Marketing is essential for any business, but it is even more important to startups. If people do not know what your startup can offer, most likely they will not buy your products or services. Marketing startup business is critical for…

10 Personal Branding Mistakes (Part II)

If done right, personal branding can leverage your authenticity and credibility to differentiate you from other people who do the same type of work. If done wrong, personal branding will make you exhausted from pretending to be someone you are…