About 99% of startups fail. Entrepreneurs struggle with many problems on a daily basis and face rejection over and over again until they establish themselves in their field. CB Insights reports that venture capital (VC)-backed startups die at a rate…
All posts filed under “Commerce”
Coopetition: What It Means in Practice (Part II)
Business activity has been typically understood in terms of war. Its essence has been well captured by American writer Gore Vidal: “It’s not enough to succeed. Others must fail.” However, research shows that most businesses actually succeed when other businesses…
Coopetition: What It Means in Practice (Part I)
When businesses dismiss the mergers and acquisitions route as a growth strategy and look for alternative options, they often consider market penetration, market development, product development or diversification. However, there is also the 5th option, which is frequently overlooked: coopetition,…
The Potential of the Metaverse for Brands (Part II)
In 2021, the metaverse was “one of the most popular channels for brand experimentation” despite being at the early stage of development. Since then, companies have been actively exploring commercial metaverse opportunities. Although the metaverse gives companies more room for…
The Potential of the Metaverse for Brands (Part I)
Facebook’s recent decision to rebrand itself as Meta signals that brands need to capitalize on the opportunity given by the metaverse as “technological advancements across hardware, software and connectivity” create more immersive experiences than ever before. That, coupled with increasingly…
Blockchain in Media: 5 Use Cases
Media buzz around blockchain technology is characterized by a paradox: despite the tendency to highlight the disruptive potential of blockchain across industries, little attention has been paid to how blockchain can transform the media industry itself. Interestingly, Marco Iansiti and…
Mobile Wallet Marketing: It’s Time to Reach Customers Through Their Mobile Wallets
Market research firm Technavio forecasts steady growth of the global mobile wallet market within the next 4 years, reaching a compound annual growth rate (CAGR) of over 35% by 2021. It identifies the increased use of m-commerce as a key…
A Brief Introduction to Contextual Commerce
Many retailers are exploring the potential of contextual commerce. It is based on a 3-A rule: customers’ ability to buy anything anytime anywhere they happen to be online. Retailers are seeking to provide customers with the opportunity to make a…
Smart Shopping: 3 In-store Retail Innovations
Market saturation and increasing e-commerce sales have pushed store retailers to review their business concepts. “Many retail stores offer the same or similar products as you do. And anything is available online. If the only thing your customers can hope…
M-commerce: A Forecast Review
M-commerce already accounts for almost 30% of all US e-commerce, shows the 2016 Internet Retailer Mobile 500 ranking. Mobile sales have been estimated at $104.05 billion this year, up 38.7% since 2014. M-commerce profit is even higher in other regions:…