All posts filed under “Communications

E-mail Marketing: Outdated?

E-mail is phased out by social media. Millennials do not use e-mail. Other marketing tactics are more effective than e-mail marketing. These frequently held misconceptions are in sharp contrast with actual data. There are about 5.5 billion e-mail accounts, and…

How to Build a Strong Personal Brand

Successful positioning online can be challenging for any personal brand. Due to increasing focus on human connection and authenticity, there is still room for creative experiments on how to leverage available resources to build a unique personal brand. This process…

How Startups Should Market Themselves

Marketing is essential for any business, but it is even more important to startups. If people do not know what your startup can offer, most likely they will not buy your products or services. Marketing startup business is critical for…

10 Personal Branding Mistakes (Part II)

If done right, personal branding can leverage your authenticity and credibility to differentiate you from other people who do the same type of work. If done wrong, personal branding will make you exhausted from pretending to be someone you are…

10 Personal Branding Mistakes (Part I)

Personal branding is more complex than product / service branding. When you are branding a product or a service, you are more objective as you are branding something that is separate from you. Personal branding activities are influenced by your…

How to Become an Influencer (Part II) 

Influencer marketing has shown rapid growth. The Benchmark report estimated that it was a $1.7 billion market in 2016, and predicted that it would grow to $16.4 billion in 2022. These figures indicate the huge growth potential of influencer marketing…

How to Become an Influencer (Part I) 

Influencer marketing is a popular topic of conversations among marketers as well as consumers who are under its direct influence. Despite initial skepticism, it has become “a mainstream marketing tactic”. Agencies of different sizes have been actively exploring its potential….

An Introduction to Leadership Communication

Being a good leader is challenging without having good communication skills. However, leaders often lack them. Harvard Business Review research shows that 69% of managers feel uncomfortable communicating with their employees. Poor communication competence inevitably affects day-to-day activities at work:…