Successful positioning online can be challenging for any personal brand. Due to increasing focus on human connection and authenticity, there is still room for creative experiments on how to leverage available resources to build a unique personal brand. This process…
All posts filed under “Communications”
How Startups Should Market Themselves
Marketing is essential for any business, but it is even more important to startups. If people do not know what your startup can offer, most likely they will not buy your products or services. Marketing startup business is critical for…
10 Personal Branding Mistakes (Part II)
If done right, personal branding can leverage your authenticity and credibility to differentiate you from other people who do the same type of work. If done wrong, personal branding will make you exhausted from pretending to be someone you are…
10 Personal Branding Mistakes (Part I)
Personal branding is more complex than product / service branding. When you are branding a product or a service, you are more objective as you are branding something that is separate from you. Personal branding activities are influenced by your…
How to Become an Influencer (Part II)
Influencer marketing has shown rapid growth. The Benchmark report estimated that it was a $1.7 billion market in 2016, and predicted that it would grow to $16.4 billion in 2022. These figures indicate the huge growth potential of influencer marketing…
How to Become an Influencer (Part I)
Influencer marketing is a popular topic of conversations among marketers as well as consumers who are under its direct influence. Despite initial skepticism, it has become “a mainstream marketing tactic”. Agencies of different sizes have been actively exploring its potential….
An Introduction to Leadership Communication
Being a good leader is challenging without having good communication skills. However, leaders often lack them. Harvard Business Review research shows that 69% of managers feel uncomfortable communicating with their employees. Poor communication competence inevitably affects day-to-day activities at work:…
What Businesses Can Learn from Apocalyptica
Apocalyptica, a cello metal band from Helsinki, has one of the strongest ‘Made in Finland’ brands. For almost 30 years of its existence, it has managed to build a solid brand, acclaimed worldwide. The secret behind Apocalyptica’s success is its…
Workplace Communication: Q&A
Although communication in the workplace is a sign of a high-performance culture, it is still one of the major concerns for management. 57% of employees admit that they are not given clear directions, while 69% of managers are uncomfortable communicating…
How to Monetize Instagram: 5 Steps
Instagram began as a small space for sharing photos and inspiration. Since then it has grown into one of the largest social media platforms with approx. 1 billion active users per month. One of the most appealing things about Instagram…