Consumers are more emotional than rational. They are more likely to follow their emotions while making quick purchase decisions. Consequently, in many cases, consumer behaviour does not follow the traditional purchase funnel, which overcomplicates marketers’ work. 58% of UK consumers,…
All posts filed under “Data and Privacy”
The Internet of Things Explained in 400 Seconds
The Internet of Things (IoT) is a network of devices with built-in electronics, software and sensors which allow the devices to exchange and analyze real-time data. The IoT has the potential to transform the physical world into an advanced information…
Spying Business
Most companies try to extract commercially valuable information from their competitors’ communications. Thus, executives need to be aware that all the information shared outside the organization, including marketing material, can be used to generate competitive intelligence. Already in 2000, Thomas…
No Cash = No Privacy?
Sweden is about to become the first cashless society. It is estimated that this year 85 to 90% of all transactions will be made via cards, apps, wire transfers and other means of electronic transfer. Cashless payments are so common…
Free Service? You Are not a Customer but a Product
The World Economic Forum (WEF) predicts that 50 billion devices will be connected to the Internet by 2020. This means that 44 times more data will be stored online than it was in 2009. It is good news in terms…