All posts filed under “Data and Privacy

User Data Sales in Practice

User data sales account for a significant share of the modern digital economy. User data are used for anything related to sales, marketing, product development, user experience (UX) and more. Any online activity leaves behind a lot of data that…

5 Benefits of Gamification for Marketing

Consumers are more emotional than rational. They are more likely to follow their emotions while making quick purchase decisions. Consequently, in many cases, consumer behaviour does not follow the traditional purchase funnel, which overcomplicates marketers’ work. 58% of UK consumers,…

Spying Business

Most companies try to extract commercially valuable information from their competitors’ communications. Thus, executives need to be aware that all the information shared outside the organization, including marketing material, can be used to generate competitive intelligence. Already in 2000, Thomas…

No Cash = No Privacy?

Sweden is about to become the first cashless society. It is estimated that this year 85 to 90% of all transactions will be made via cards, apps, wire transfers and other means of electronic transfer. Cashless payments are so common…