In 2021, the metaverse was “one of the most popular channels for brand experimentation” despite being at the early stage of development. Since then, companies have been actively exploring commercial metaverse opportunities. Although the metaverse gives companies more room for…
All posts filed under “Global Market”
The Potential of the Metaverse for Brands (Part I)
Facebook’s recent decision to rebrand itself as Meta signals that brands need to capitalize on the opportunity given by the metaverse as “technological advancements across hardware, software and connectivity” create more immersive experiences than ever before. That, coupled with increasingly…
Spying Business
Most companies try to extract commercially valuable information from their competitors’ communications. Thus, executives need to be aware that all the information shared outside the organization, including marketing material, can be used to generate competitive intelligence. Already in 2000, Thomas…
Mobile Wallet Marketing: It’s Time to Reach Customers Through Their Mobile Wallets
Market research firm Technavio forecasts steady growth of the global mobile wallet market within the next 4 years, reaching a compound annual growth rate (CAGR) of over 35% by 2021. It identifies the increased use of m-commerce as a key…
A Brief Introduction to Contextual Commerce
Many retailers are exploring the potential of contextual commerce. It is based on a 3-A rule: customers’ ability to buy anything anytime anywhere they happen to be online. Retailers are seeking to provide customers with the opportunity to make a…
5 Benefits of Industry 4.0
The next phase in the digitization of manufacturing is Industry 4.0, a much higher level of automation and digitization in the supply chain and production line thanks to a combination of the Internet of Things (IoT), big data analytics, horizontal…
3 New Ways to Predict Financial Crises
Albert Edwards, an economist at Société Générale, a banking and financial services firm, forecasts a new financial crisis by the end of 2016. In his opinion, it will be as bad as the one in 2008–2009. “Sell everything except high-quality…
Banking and Fintech: Why Coopetition Will Pay Off
McKinsey estimates that fintech competition and banking digitization could jeopardize 10% to 40% of bank revenues by 2025. Fintech firms are rapidly strengthening their market position. Over the past 5 years, they have raised about $23 billion of capital globally….
Crowdfunding Success Rates
The global crowdfunding market could generate up to $90–96 billion per year by 2025, the World Bank (2013) estimates. China would contribute $46–50 billion, followed by Europe and Central Asia (about $14 billion), Latin America and the Caribbean (about $11…
M-commerce: A Forecast Review
M-commerce already accounts for almost 30% of all US e-commerce, shows the 2016 Internet Retailer Mobile 500 ranking. Mobile sales have been estimated at $104.05 billion this year, up 38.7% since 2014. M-commerce profit is even higher in other regions:…