Generating innovative ideas is not a straightford process. It is impossible to generate them on demand. However, innovative thinking can be fostered if you are willing to change the way you think, act and interact with others. This allows creating…
All posts filed under “Innovation”
Green Energy Tech in Africa
Green tech ventures are on the rise in Europe and the US. In 2021 alone, they raised over $111 billion globally. Their main goal is to reduce emissions and “remove carbon from the atmosphere”, accelerating the transition towards net zero…
The Pros and Cons of AI-generated Content
The popularity of artificial intelligence (AI) has been rapidly increasing due to its better accessibility. More businesses are realizing the potential benefits of AI-generated content. As the technology is getting more advanced, it is increasingly becoming a “viable option for…
Open Innovation: An Academic Review
Firms practicing open innovation (OI) face a constant challenge: they need to decide which knowledge they should develop in-house, which to buy or co-develop and which to sell or license. Knowledge is the cornerstone of the open innovation strategy. Firms…
The Metaverse: Opportunities for Brands
A significant technological development looming on the horizon is the shift from Web2 to Web3. As the shift takes place, web-based experiences will be mostly more immersive, three-dimensional and virtual. There is a belief that the full embodiment of Web3…
How to Develop a Successful Business Model: 5 Tips
Over the past 3 decades, strategy has been the primary block of competitiveness. In the future, a sustainable advantage may be associated with the business model. The convergence of information and communication technologies in the 1990s triggered short-lived fascination with…
The Potential of the Metaverse for Brands (Part II)
In 2021, the metaverse was “one of the most popular channels for brand experimentation” despite being at the early stage of development. Since then, companies have been actively exploring commercial metaverse opportunities. Although the metaverse gives companies more room for…
The Potential of the Metaverse for Brands (Part I)
Facebook’s recent decision to rebrand itself as Meta signals that brands need to capitalize on the opportunity given by the metaverse as “technological advancements across hardware, software and connectivity” create more immersive experiences than ever before. That, coupled with increasingly…
The Future of Artificial Intelligence in Marketing: 5 Areas of Change
According to a 2018 McKinsey analysis, marketing is the domain where artificial intelligence (AI) will contribute the greatest value for organizations. It is believed that AI can significantly enhance marketing’s core activities such as understanding customer needs, matching customers to…
5 Trends in Artificial Intelligence
According to a 2018 MIT survey, 58% of companies were going to modify their business models because of artificial intelligence (AI) within the next 5 years. In 2019, MIT reported that although 9 out of 10 companies had invested in…