Small businesses often find marketing challenging as they have to operate on a tight budget. The quality of marketing does not depend on the size of the marketing budget. Marketing goals could be successfully reached on a tight budget if…
All posts filed under “Media”
How to Become an Influencer (Part II)
Influencer marketing has shown rapid growth. The Benchmark report estimated that it was a $1.7 billion market in 2016, and predicted that it would grow to $16.4 billion in 2022. These figures indicate the huge growth potential of influencer marketing…
How to Become an Influencer (Part I)
Influencer marketing is a popular topic of conversations among marketers as well as consumers who are under its direct influence. Despite initial skepticism, it has become “a mainstream marketing tactic”. Agencies of different sizes have been actively exploring its potential….
Twitter Boycott: Why Is Twitter Losing Ad Dollars?
Elon Musk’s takeover of Twitter, Inc. was welcomed with a backlash: over a third of its top 100 marketers did not advertise on the platform in the first 2 weeks after the takeover. This drastic drop in advertising spending is…
How to Monetize Instagram: 5 Steps
Instagram began as a small space for sharing photos and inspiration. Since then it has grown into one of the largest social media platforms with approx. 1 billion active users per month. One of the most appealing things about Instagram…
À La Squid Game Marketing: 5 Takeaways
To say that Netflix’s South Korean series Squid Game was a success is an understatement. It has been watched by 142 million households globally. With over 1.9 billion minutes of viewing (and counting), Squid Game became show No. 1 in…
The Potential of the Metaverse for Brands (Part II)
In 2021, the metaverse was “one of the most popular channels for brand experimentation” despite being at the early stage of development. Since then, companies have been actively exploring commercial metaverse opportunities. Although the metaverse gives companies more room for…
The Potential of the Metaverse for Brands (Part I)
Facebook’s recent decision to rebrand itself as Meta signals that brands need to capitalize on the opportunity given by the metaverse as “technological advancements across hardware, software and connectivity” create more immersive experiences than ever before. That, coupled with increasingly…
Viral Marketing: How to Succeed
Online media have been overloaded with content aimed at attracting the attention of the widest possible audience. Due to the information overload, only content of superior quality reaches its target audience as widely as possible. “An increasingly competitive media landscape…
Trends in Influencer Marketing
Influencer marketing has been one of the top marketing forms since 2015. Its popularity coincided with the rise of the ad blocking movement and a decline in cable television consumption. In 2019, 89% of marketers stressed the importance of Instagram…