Product placement can engage an audience effectively if it is subtle. This could be explained in the context of persuasion knowledge: if consumers are aware that they are being persuaded, they tend to evaluate the marketer’s actions less favourably. Product…
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Gamification in the Workplace
One of the main problems that employees face at work is the lack of recognition. This problem could be easily overcome through gamification, defined as “the use of game mechanics, behavioral elements and design techniques in non-gaming contexts”. Gamification makes…
The Pros and Cons of AI-generated Content
The popularity of artificial intelligence (AI) has been rapidly increasing due to its better accessibility. More businesses are realizing the potential benefits of AI-generated content. As the technology is getting more advanced, it is increasingly becoming a “viable option for…
How to Set up a Productivity Routine (Part II)
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” This Aristotle’s observation is backed up by research. It was found that our habits power about 40% of our daily actions. The right habits are…
How to Set up a Productivity Routine (Part I)
The word routine typically has negative associations. This perception is in sharp contrast with research findings: Northwestern Medicine found that a routine has a positive impact on mental health, decreases stress, improves sleep quality, productivity, eating habits and focus. As…
Stereotypes in Business
The same presentation but different speakers. Female speakers go first. The audience evaluates their speech as emotional. Then male speakers take their turn. Their speech is evaluated as authoritative. How is it possible that the same speech has such different…
The Rise of Brand Citizenship
Social media have helped voice consumer praise and criticism worldwide and easily start movements for and against brands. Positive and negative brand experiences are shared on a global scale. More people have started demanding that brands fix issues associated with…
How to Launch a Successful Crowdfunding Campaign
In 2019, the global crowdfunding market generated $13.93 billion. It is estimated that this figure will almost triple to $39 billion by 2026. It is no surprise that many entrepreneurs and startups are trying to utilize it for their business…
How to Give an Effective Sales Pitch
Giving an effective sales pitch has never been more challenging. A recent report shows that only 24.3% out of 400 sales reps managed to exceed quotas last year. 61% of them think that selling is harder than it was 5…
5 Business Etiquette Tips
Recently, small as well as large companies have adopted a more relaxed startup culture. Cubicles in offices have been replaced with an open floor plan. Typical office furniture has been replaced by bean bag chairs, nap pods and game tables….