Marketing strategies and techniques keep changing. There is a lot of advice and warnings available. Some of it is contradictory. This can make entrepreneurs easily confused as to what works and what should be better avoided. Many of them, especially…
All posts filed under “Startup”
Low Budget Marketing Tactics
Small businesses often find marketing challenging as they have to operate on a tight budget. The quality of marketing does not depend on the size of the marketing budget. Marketing goals could be successfully reached on a tight budget if…
How to Secure Venture Capital: 10 Steps
The main purpose of venture capital (VC) firms is to invest in early-stage businesses in exchange for equity shares or ownership stakes. When these startups grow and gain market value or even become unicorns, VC firms sell their equity to…
How Startups Should Market Themselves
Marketing is essential for any business, but it is even more important to startups. If people do not know what your startup can offer, most likely they will not buy your products or services. Marketing startup business is critical for…
Finnish SMEs
Twice a year, Finnish Entrepreneurs (Suomen Yrittäjät), Finnvera and the Ministry of Employment and the Economy publish an SME Barometer, which presents “the activities and the economic environment of [Finnish] small and medium-sized enterprises” (SMEs). The latest publication is the…
The Profile of Lithuania’s Startup Ecosystem
Lithuania’s startup ecosystem is robust: there are already over 1000 startups, well-developed infrastructure, a growing tech talent pool as well as many local investors. The 2022 Startup Genome report included Lithuania in the category of the 60 emerging startup ecosystems,…
5 Business Lessons from Startup Failures
About 99% of startups fail. Entrepreneurs struggle with many problems on a daily basis and face rejection over and over again until they establish themselves in their field. CB Insights reports that venture capital (VC)-backed startups die at a rate…
Diversity in Tech Business: Some Facts and Insights
Many firms are eager to talk about their diversity initiatives, but they are less vocal about their actual success. This paradox is well reflected in research on diversity in tech business. Different studies highlight figures which are in sharp contrast…
Lean Strategy: Key Principles
More than 90% of high-growth tech startups fail, while most of the less than 10% of startups that succeed experience several near-failures. 74% of high-growth tech startups fail because of premature scaling, according to UC Berkeley and Stanford research. Furthermore,…
Equity Crowdfunding: Exploring the Potential of Blockchain
Equity crowdfunding is “a crowd-based form of issuing company shares in exchange for capital” (Heieck et al., 2018). It is mainly used to finance seed and early-stage startups as they are considered “too risky for bank loans, too small for…