Green tech ventures are on the rise in Europe and the US. In 2021 alone, they raised over $111 billion globally. Their main goal is to reduce emissions and “remove carbon from the atmosphere”, accelerating the transition towards net zero…
All posts filed under “Tech”
The Pros and Cons of AI-generated Content
The popularity of artificial intelligence (AI) has been rapidly increasing due to its better accessibility. More businesses are realizing the potential benefits of AI-generated content. As the technology is getting more advanced, it is increasingly becoming a “viable option for…
The Metaverse: Opportunities for Brands
A significant technological development looming on the horizon is the shift from Web2 to Web3. As the shift takes place, web-based experiences will be mostly more immersive, three-dimensional and virtual. There is a belief that the full embodiment of Web3…
The Potential of the Metaverse for Brands (Part II)
In 2021, the metaverse was “one of the most popular channels for brand experimentation” despite being at the early stage of development. Since then, companies have been actively exploring commercial metaverse opportunities. Although the metaverse gives companies more room for…
The Potential of the Metaverse for Brands (Part I)
Facebook’s recent decision to rebrand itself as Meta signals that brands need to capitalize on the opportunity given by the metaverse as “technological advancements across hardware, software and connectivity” create more immersive experiences than ever before. That, coupled with increasingly…
The Future of Artificial Intelligence in Marketing: 5 Areas of Change
According to a 2018 McKinsey analysis, marketing is the domain where artificial intelligence (AI) will contribute the greatest value for organizations. It is believed that AI can significantly enhance marketing’s core activities such as understanding customer needs, matching customers to…
Diversity in Tech Business: Some Facts and Insights
Many firms are eager to talk about their diversity initiatives, but they are less vocal about their actual success. This paradox is well reflected in research on diversity in tech business. Different studies highlight figures which are in sharp contrast…
5 Trends in Artificial Intelligence
According to a 2018 MIT survey, 58% of companies were going to modify their business models because of artificial intelligence (AI) within the next 5 years. In 2019, MIT reported that although 9 out of 10 companies had invested in…
The Internet of Things Explained in 400 Seconds
The Internet of Things (IoT) is a network of devices with built-in electronics, software and sensors which allow the devices to exchange and analyze real-time data. The IoT has the potential to transform the physical world into an advanced information…
Equity Crowdfunding: Exploring the Potential of Blockchain
Equity crowdfunding is “a crowd-based form of issuing company shares in exchange for capital” (Heieck et al., 2018). It is mainly used to finance seed and early-stage startups as they are considered “too risky for bank loans, too small for…