Personal branding has become an essential element of the agenda of any professional who would like to be recognized for their expertise and skills. They invest their time and effort in building their personal brands because they realize that their brands could lead to interesting professional opportunities and help better position themselves in a highly competitive market. To succeed, they need to stand out. This could be achieved by taking an unconventional approach to personal branding:
1. Leverage storytelling. Over half of B2B marketers still do not understand what kind of content is effective. Even if they are trying to connect with their audience through storytelling, they often fail at utilizing its full potential. This is an opportunity for building your personal brand: tell stories to make a more personal connection to your brand. Make your stories personalized to make them more appealing. “Without a personal connection, a story is just information,” observes Patrick Armitage, Director of Marketing at BlogMutt, a content provider.
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2. Support your team at tough times. When you are working under a deadline, pushing the project forward can be really stressful. Be the one who can be counted on to relieve that tension by, for example, organizing fun activities for your team. Plan in advance on how you can make it easier for your coworkers to cope with stress at work. Your support will help position you as a kind and thoughtful person, which in turn will increase the appeal of your personal brand.
3. Focus on minimalism. One of the recent branding trends is simplistic branding. Part of the reason why it is popular is the fact that it helps customers identify your brand amidst thousands of others. This shift towards minimalism helps create the impression of authority and trust as it focuses on the actual content that personal brands can deliver. Remember: simplistic self-branding is a brand-differentiator which helps your brand stand out.
4. Target influencers. Look for influencers in your industry who can help you. It can be anyone who is also building their personal brand. Reach out to them directly and build a relationship that can lead to a friendship. Having a few real friendships in your industry is enough to make an impact: your personal brand has a better chance of being noticed by your peers and considered as a source of valuable expertise on industry-specific topics.
5. Build a community. Instead of joining a community, start one online. Your community should focus on a specific niche or an industry that you would like to specialize in. It does not need to be anything fancy. What is the most important is an attractive idea that would attract the attention of the like-minded ones. Your community is a place where you could promote your personal brand and find potential clients for your products or services.
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