Green Consumerism

Rising sea levels, increasing temperatures and extreme weather changes have made consumers more mindful about their lifestyle choices. The attitude shift intensified during the COVID-19 pandemic lockdown. Reduced human activity during the pandemic had a positive impact on the environment….

How to Self-brand Unconventionally

Personal branding has become an essential element of the agenda of any professional who would like to be recognized for their expertise and skills. They invest their time and effort in building their personal brands because they realize that their…

User Data Sales in Practice

User data sales account for a significant share of the modern digital economy. User data are used for anything related to sales, marketing, product development, user experience (UX) and more. Any online activity leaves behind a lot of data that…

10 Marketing Mistakes 

Marketing strategies and techniques keep changing. There is a lot of advice and warnings available. Some of it is contradictory. This can make entrepreneurs easily confused as to what works and what should be better avoided. Many of them, especially…

How to Build a Strong Personal Brand

Successful positioning online can be challenging for any personal brand. Due to increasing focus on human connection and authenticity, there is still room for creative experiments on how to leverage available resources to build a unique personal brand. This process…

Product Placement: The Basics

Product placement can engage an audience effectively if it is subtle. This could be explained in the context of persuasion knowledge: if consumers are aware that they are being persuaded, they tend to evaluate the marketer’s actions less favourably. Product…

Gamification in the Workplace

One of the main problems that employees face at work is the lack of recognition. This problem could be easily overcome through gamification, defined as “the use of game mechanics, behavioral elements and design techniques in non-gaming contexts”. Gamification makes…

Low Budget Marketing Tactics

Small businesses often find marketing challenging as they have to operate on a tight budget. The quality of marketing does not depend on the size of the marketing budget. Marketing goals could be successfully reached on a tight budget if…

How to Come up with Innovation

Generating innovative ideas is not a straightford process. It is impossible to generate them on demand. However, innovative thinking can be fostered if you are willing to change the way you think, act and interact with others. This allows creating…