We no longer buy just products or services. In fact, we increasingly buy brand experiences. The brand economy we live in is saturated with competing brands. To win over consumers, brands cannot just simply offer counter-offers. It is not enough. What they need to focus on is effective brand communications. Without having a solid brand communications strategy in place, their chances of influencing purchase decisions are limited. It is no longer enough to have a top-notch product or service. There are many products or services of superb quality competing for the attention of the same audience. What can differentiate brands and give them a competitive edge is one-of-a-kind communications of their value proposition.
I help professionals and companies successfully operate in the brand economy. I use D’Effect Factory as a creative platform for d’effective brand experiences. I share here my insights on d’effective brand communications (brandcomms) and turn my knowledge into actionable consultations. I think that the success of any brandcomms strategy depends on the d’effect factor: both personal and business brands need to communicate their value to their target audience effectively, competitively and with an innovative edge. This idea underlies my work: I assess each brand’s individual needs, long-term goals and present-day communications to suggest a brandcomms strategy that aims to deliver brand experiences that exceed customer expectations and increase brand competitiveness.
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Fail fast but pursue perfection. This paradox underlies lean manufacturing. In the culture of success, forward-thinking professionals and businesses have been embracing the fail-fast mindset to develop solutions optimized for market needs. Fast failures are not in fact failures but part of the learning process, which helps streamline the production process and reach the perfect version of one’s work. Fast failures provide valuable insights into the quality of one’s work and help pinpoint must-does. The paradox of fast failure can in fact help succeed long-term. The efficiency of the lean production process cannot be achieved without fully embracing the challenge of failure and continuous improvement.
I am exploring the potential of lean manufacturing in the context of English communications. I provide 3 fail-fast e-services: (1) communications consultations, (2) English classes and (3) proofreading services. I prioritize the lean efficiency of the e-services in a personalized format. My aim is to help navigate successfully in an increasingly interconnected world, both for personal and professional reasons. I believe that the fail-fast concept can ensure the effectiveness and high information value of English communications. Proficiency in English also grants access to vast international opportunities and digitally-stored information. To unlock all these opportunities, take the shortcut: lean.
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Birute Birgelyte | #BRG
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